Apple CEO Tim Cook delivers his keynote address at the Worldwide Developers Conference in San Francisco, California June 8, 2015.PHOTO: REUTERS/ROBERT GALBRAITH
Apple recently launched the 4-inch iPhone SE and a mini 9.7-inch iPad Pro. Following the launch, the compact handset went on sale almost immediately. However, it reportedly accounted for a paltry 0.1 percent of the iPhone market in the first weekend sales, analytics firm Localytics reported.
As it turns out, this is the lowest first-weekend sales reported for any new iPhone released in the past five years. In comparison, the iPhone 6 apparently posted 2 percent early adoption rate, while the iPhone 6s managed to amass 1 percent.
Needless to say, the gradually waning iPhone sales signals trouble for Apple, and it worries the investors, stakeholders and the sky high expectations of the Wall Street.
Tim Cook decided to present the plan for future iPhones to mitigate the current gloomy situation and also to boost sales eventually.
Cook was recently interviewed by CNBC where he reportedly remarked that the next-generation of iPhones, also referred as iPhone 7 and iPhone 7 Plus, would be brilliant. He apparently insisted that the upcoming iPhones, currently under development, will definitely win over the current iPhone users to upgrade when the device gets released.